Research in Thailand Confirms: Hotel Scents Enhance Guest Satisfaction
In Thailand’s luxury and tourist hotel market, competition is fierce — and first impressions are everything. While décor and service matter, new Thai research confirms that scent is one of the most…
Lobby Scenting ROI, Its as simple as 1,2,3 with NeoScent International
1. Evidence A 2022 study by the Scent Marketing Institute found that ambient scenting in hotels increased guest satisfaction scores by…
Can Scent Help You Sleep Better? A New Study Says Yes.
If you’ve ever lit a lavender candle or sprayed a calming mist on your pillow, you’re not alone—and now science backs you up. A new study…
Health-altering, appetite-suppressing gourmand scents expected to lead fragrance innovation
𝐵𝑦 𝐻𝑢𝑖 𝐿𝑖𝑛𝑔 𝐷𝑎𝑛𝑔 – 22 𝐽𝑢𝑙𝑦 2025 Fragrance innovation is shifting beyond sex appeal and aspirational imagery. Over the…
Tony’s Tips – Why Ambient Scenting is the Ultimate Competitive Advantage for Luxury Hotels
In the world of luxury hospitality, every detail matters. From the moment a guest steps through the doors, their experience is shaped by…
Measuring ROI on a Scenting Program
When investing in a scenting program, measuring return on investment (ROI) might not seem as straightforward as it would be for something…
Maximizing Hotel Revenue: The Business Case for Scent Branding
Luxury hotels go to great lengths to create an unforgettable guest experience—plush bedding, ambient lighting, curated music, and…
Small-business owners are using fragrances to connect with their customers
THE BEST ROUTE to your customers’ wallets may be through their noses. At least that’s the theory behind scent marketing, a tactic…
Sight-Smell Synesthesia in Marketing: A Sensory Revolution
Hotel décor is typically themed and that theme must be considered when developing a signature scent so as to make sure that the scent…
The Power of Scent: How Fragrances Unlock Memories and Emotions for Your Brand
When it comes to creating memorable experiences for customers, most businesses focus on visuals, sounds, and overall ambiance. But…