Measuring ROI on a Scenting Program

When investing in a scenting program, measuring return on investment (ROI) might not seem as straightforward as it would be for something…

Why Scenting is a MUST for Hotels.

In the competitive hospitality industry, creating a memorable guest experience is crucial, and one of the most effective ways to do this…

Nosing Through The Library

A Library of Smells? Have you ever thought about how scents shape our experiences? The fragrances we encounter come from various Volatile…

Whale Vomit in Your Perfume?

Once upon a time on a beach in Thailand, a fisherman stumbled upon a peculiar greyish-beige lump. Little did they know, this seemingly…

How Colors Smell

“Fruity” smells red, and other associations from a new study By Julie Beck When someone asks me what flavor slushie I want, I don’t say…