1. Evidence
- A 2022 study by the Scent Marketing Institute found that ambient scenting in hotels increased guest satisfaction scores by 20%.
- Research published in the Journal of Retailing (Spangenberg et al.) shows that pleasant scents extend customer dwell time by up to 40%.
- A survey by HospitalityNet reported that 63% of hotel guests are more likely to return to a property that “smells pleasant and distinctive.”
2. Impact
- Lobby scenting by NeoSceent typically costs less than 1% of a hotel’s operating expenses, yet influences every guest walking through the door.
- Positive first impressions in the lobby contribute directly to higher online review scores.
- Repeat bookings and longer stays are more common when the guest experience is multisensory.
3. ROI
- Example: For a 200-room 4-star hotel, scenting the lobby with NeoScent may cost less than B10,000 per month. If it results in even a 2% increase in repeat bookings, the revenue gain far outweighs the expense.
- Scent branding strengthens differentiation, supporting higher room rates compared to unscented competitors.
Results
Lobby scenting by NeoScent International offers a proven return on investment by combining low implementation costs with significant benefits: happier guests, stronger brand recall, and measurable revenue impact. For hotels aiming to recover post-COVID and attract repeat visitors, scenting represents one of the most cost-effective enhancements available.
